Look for the InMemory Confidence Badge to find funeral homes that have committed to a set of industry-recognized practices and standards which are fair, principled and thoughtful.

We believe that funeral homes in Canada have the very best of intentions of bereaved families at heart and will treat them with that in mind, whether or not they agree to the practices and standards that we have laid out below. Those who have chosen to work at funeral homes are special people; they have an awesome responsibility to help bereaved families say goodbye to their loved ones in the most fitting and beautiful way possible. We view that to be a sacred responsibility.

With that said, in establishing the InMemory Confidence Badge statement and practices, we are putting ourselves in the shoes of the bereaved, giving them the comfort of knowing that when they see a funeral home with the Confidence Badge, that the funeral home in question has committed to a set of practices and standards which the industry considers to be fair, principled and thoughtful. This will then allow Canadian families to focus exclusively on how the funeral home’s services will best honour their loved one.

In developing the standards and practices that justify the Confidence Badge, we have borrowed heavily from a set of very simple and self-explanatory rules developed by the U.S. Federal Trade Commission which our neighbours to the south call the Funeral Rule. We think these rules are a good place to start as they help you choose only those goods and services that you want or need, and pay for only for those that you select.

In agreeing to the Confidence Badge practices and standards, participating funeral homes agree to the following statements:

1. We are committed to providing you with information on our goods / services and corresponding pricing which will make it possible for you to choose only those goods and services you want, and to pay only for those you select. We will accomplish this by providing you (the consumer) with:

  • Pricing information via telephone or via email – without requiring you to first visit our funeral home.
  • A written, itemized price list when you visit our funeral home. This lists all the items and services we offer, and the cost of each one.
  • A written casket price list before you see the actual caskets. (This will allow you to ask about lower-priced products that may not be on display.)
  • A written outer burial container price list before you see the actual outer burial containers. (This is only applicable if the funeral home sells outer burial containers.)
  • A written statement after you decide what you want, and before you pay. It should show exactly what you are buying and the cost of each item. We will also endeavor to provide you with information on likely additional services / costs which have not been included so that you have an idea of total costs.

2. We are committed to working together with you to manage the costs of your loved one’s funeral. We will help you achieve this by allowing you, the consumer, to:

  • Make funeral arrangements without requiring embalming. (With that said, funeral homes will strongly encourage embalming if there is a public viewing, or if a burial / cremation does not take place within a certain period of time.)
  • Use an “alternative container” instead of a casket for cremation. (These might be made of unfinished wood, pressed wood, fiberboard, or cardboard.)
  • Provide the funeral home with a casket, urn, flowers etc. which is purchased from an outside third party.  We will not require you to be present when the merchandise is delivered to our premises.  If we charge a fee for accepting third party merchandise, we will make it known to you at the outset.